Commerce Blog

  “Start where you are, Use what you have, Do what you have dreamt of” Idaya- A clothing label with a blend of Indian tradition and Contemporary trends. It is based on 3 key pillars i.e. Quality, Comfort and Sustainability. Every problem that we face, there is always an opportunity that awaits us. The pandemic that hit us last year brought with itself anguish, pain and never ending challenges. It has changed the way people shop, travel, learn and behave. The main reason why Idaya came to existence is “The Pandemic”. I have always dreamt of being independent but did not imagine it would be through starting my own brand. The popularity of Organic clothing have grown tremendously over the past few years in both Indian market and globally. The key highlight of our brand, Hand block prints is a centuries old art form popular in India. This printing technique utilizes a hand carved teak wood block that is dipped in dye and stamped by hand onto cotton. The result is truly mesmerizing an